Tiny is a mobile app thoughtfully designed to empower parents and caregivers with practical tools to support their child's growth and development. By fostering a nurturing and stimulating environment, Tiny enriches the early childhood experience with innovative and accessible resources.
Inspired by insights gathered from observing caregivers of young children, I identified a significant gap in the childcare market and conceptualized a new product to bridge this need. Through comprehensive UX research and persona development, I laid a robust foundation for the app's design, ensuring it was tailored to the real-world needs of its users: a product interface comprising 115 mobile screens, 60 custom icons, and 12 themed artworks, all pixel-perfect. In addition to crafting the app's architecture and visual design, I developed a fresh brand identity that harmonized with the existing childcare business while introducing a forward-thinking perspective. This cohesive approach not only elevated the app’s functionality but also its resonance as a trusted, modern solution for caregivers. The project is still in development.