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LEAP
Project
Rebrand and promote a learning center
Role
Director of Programs
Location
New York
Design
UX Research, Brand Identity, UX Design, Graphic Design, Instructional Design
Content Creation
Storytelling, Immersive Learning Experiences, Copywriting, Social Media
Link
As the Executive Director of Programs, I led the rebranding of Leap from a traditional tutoring academy to an innovative learning center. By creating a new brand identity and through a holistic design approach, I redefined Leap's image to reflect its commitment to creativity and academic excellence. My work included web design and the production of print materials such as client-facing leaflets, internal documents, detailed pricing structures, promotional flyers, tri-folds, and posters. I also conceptualized and implemented immersive, project-based thematic programs for young children. These programs emphasized creative, multisensory storytelling, providing engaging and impactful learning experiences. These initiatives positioned Leap as a beacon of modern education within the community.



